{"id":6163,"date":"2022-03-08T09:11:43","date_gmt":"2022-03-08T14:11:43","guid":{"rendered":"https:\/\/lagrandeecoledesaffaires.com\/?p=6163"},"modified":"2025-08-24T11:17:02","modified_gmt":"2025-08-24T15:17:02","slug":"subtilite-de-la-vente-ce-nest-pas-le-vendeur-qui-vend-mais-le-client-qui-achete-lhumain-comme-vecteur-de-croissance-4","status":"publish","type":"post","link":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/subtilite-de-la-vente-ce-nest-pas-le-vendeur-qui-vend-mais-le-client-qui-achete-lhumain-comme-vecteur-de-croissance-4\/","title":{"rendered":"Subtilit\u00e9 de la vente 2025 pour professionnels, une comp\u00e9tition et un march\u00e9 agressif. Il faut s&rsquo;ajuster \u00e0 ce contexte."},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h1><span style=\"color: #ff0000;\"><strong>SUBTILIT\u00c9S DE LA VENTE\u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/span><\/h1>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9738\" src=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2025\/02\/reunion-professionnelle-individuelle-bureau-homme-femme-750px-300x200.jpg\" alt=\"\" width=\"341\" height=\"227\" srcset=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2025\/02\/reunion-professionnelle-individuelle-bureau-homme-femme-750px-300x200.jpg 300w, https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2025\/02\/reunion-professionnelle-individuelle-bureau-homme-femme-750px-272x182.jpg 272w, https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2025\/02\/reunion-professionnelle-individuelle-bureau-homme-femme-750px.jpg 750w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9782\" src=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/03\/Ingenieurs_Transverses_zinkevych_Fotolia.avif\" alt=\"\" width=\"1\" height=\"1\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9782\" src=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/03\/Ingenieurs_Transverses_zinkevych_Fotolia.avif\" alt=\"\" width=\"363\" height=\"242\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7098\" src=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/12\/Vente-Service-clientele-1.jpg\" alt=\"\" width=\"283\" height=\"283\" srcset=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/12\/Vente-Service-clientele-1.jpg 283w, https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/12\/Vente-Service-clientele-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 283px) 100vw, 283px\" \/><\/p>\n<p><span style=\"font-family: Dosis;\">\ud83c\udf1f <strong>SUBTILIT\u00c9S DE LA VENTE<\/strong><\/span><\/p>\n<div class=\"wpb_wrapper\">\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"2f48f52c-8da0-466e-a37e-6343ef714c7c\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"26f7eef4-597e-49cd-a63a-833d7d9d5dc3\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"302\" data-end=\"367\"><strong data-start=\"302\" data-end=\"367\">Ce n\u2019est pas le vendeur qui vend\u2026 c\u2019est le client qui ach\u00e8te.<\/strong><\/p>\n<p data-start=\"369\" data-end=\"672\">Aujourd\u2019hui, le vendeur n\u2019est plus seulement un repr\u00e9sentant. Il est <strong data-start=\"438\" data-end=\"543\">ing\u00e9nieur, gestionnaire, comptable, courtier, g\u00e9rant de projet (n\u00e9gocier les extras), avocat, architecte, urbaniste, arpenteur, d\u00e9veloppeur, politicien<\/strong>\u2026 Des professionnels qui, sans s\u2019y attendre, se retrouvent \u00e0 <strong data-start=\"604\" data-end=\"669\">vendre des id\u00e9es, des contextes, des services et des ententes<\/strong>.<\/p>\n<p data-start=\"674\" data-end=\"817\">\ud83d\udc49 La v\u00e9rit\u00e9 est simple : si le client <strong data-start=\"713\" data-end=\"793\">vous respecte, croit en vous, per\u00e7oit votre int\u00e9grit\u00e9 et vous fait confiance<\/strong>, il ach\u00e8tera de vous.<\/p>\n<p data-start=\"819\" data-end=\"986\">La vente, c\u2019est un subtil m\u00e9lange de <strong data-start=\"856\" data-end=\"892\">relationnel et de transactionnel<\/strong>, o\u00f9 la pr\u00e9paration devient un levier majeur et la <strong data-start=\"943\" data-end=\"965\">cr\u00e9ation de valeur<\/strong> le fil conducteur.<\/p>\n<hr data-start=\"988\" data-end=\"991\" \/>\n<h2 data-start=\"993\" data-end=\"1032\"><\/h2>\n<h2 data-start=\"993\" data-end=\"1032\"><\/h2>\n<h2 data-start=\"993\" data-end=\"1032\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9791\" src=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/03\/changement-2025-300x200.webp\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/03\/changement-2025-300x200.webp 300w, https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/03\/changement-2025-272x182.webp 272w, https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2022\/03\/changement-2025.webp 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h2>\n<h2 data-start=\"993\" data-end=\"1032\">\ud83d\ude80<strong> Une formation nouvelle g\u00e9n\u00e9ration<\/strong><\/h2>\n<p data-start=\"1033\" data-end=\"1220\"><strong data-start=\"1033\" data-end=\"1125\">Votre \u00e9quipe de vente et technique est-elle r\u00e9ellement en lien \u00e9troit avec ses clients ?<\/strong><br data-start=\"1125\" data-end=\"1128\" \/>Dans un contexte de changement, l\u2019humain est plus que jamais <strong data-start=\"1189\" data-end=\"1217\">le vecteur de croissance<\/strong>.<\/p>\n<p data-start=\"1222\" data-end=\"1286\">Cette formation unique vous donnera des outils concrets pour :<\/p>\n<ul data-start=\"1287\" data-end=\"1837\">\n<li data-start=\"1287\" data-end=\"1356\">\n<p data-start=\"1289\" data-end=\"1356\">Comprendre les <strong data-start=\"1304\" data-end=\"1338\">situations, impacts et besoins<\/strong> de vos clients.<\/p>\n<\/li>\n<li data-start=\"1357\" data-end=\"1411\">\n<p data-start=\"1359\" data-end=\"1411\">D\u00e9couvrir les <strong data-start=\"1373\" data-end=\"1408\">12 attitudes gagnantes en vente<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1412\" data-end=\"1463\">\n<p data-start=\"1414\" data-end=\"1463\">Transformer l\u2019<strong data-start=\"1428\" data-end=\"1452\">achat en partenariat<\/strong> durable.<\/p>\n<\/li>\n<li data-start=\"1464\" data-end=\"1500\">\n<p data-start=\"1466\" data-end=\"1500\">G\u00e9rer le temps et les priorit\u00e9s.<\/p>\n<\/li>\n<li data-start=\"1501\" data-end=\"1551\">\n<p data-start=\"1503\" data-end=\"1551\">Surmonter le rejet et les \u00e9checs avec m\u00e9thode.<\/p>\n<\/li>\n<li data-start=\"1552\" data-end=\"1616\">\n<p data-start=\"1554\" data-end=\"1616\">Ma\u00eetriser l\u2019art du <strong data-start=\"1573\" data-end=\"1613\">questionnement et de l\u2019\u00e9coute active<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1617\" data-end=\"1704\">\n<p data-start=\"1619\" data-end=\"1704\">D\u00e9velopper une influence naturelle, gr\u00e2ce au <strong data-start=\"1664\" data-end=\"1701\">verbal, para-verbal et non-verbal<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1705\" data-end=\"1799\">\n<p data-start=\"1707\" data-end=\"1799\">Adapter votre approche selon la personnalit\u00e9 (visuelle, auditive, intuitive, rationnelle).<\/p>\n<\/li>\n<li data-start=\"1800\" data-end=\"1837\">\n<p data-start=\"1802\" data-end=\"1837\">N\u00e9gocier et conclure avec impact.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1839\" data-end=\"1975\">\ud83d\udccc <strong data-start=\"1842\" data-end=\"1870\">Mise \u00e0 jour en juin 2025<\/strong> : adapt\u00e9e \u00e0 notre contexte social et \u00e9conomique actuel.<br data-start=\"1926\" data-end=\"1929\" \/>\ud83d\udca1 Parce que <strong data-start=\"1942\" data-end=\"1973\">demain, c\u2019est aujourd\u2019hui !<\/strong><\/p>\n<hr data-start=\"1977\" data-end=\"1980\" \/>\n<h2 data-start=\"1982\" data-end=\"1997\">\ud83c\udfaf <strong>Modalit\u00e9s<\/strong><\/h2>\n<ul data-start=\"1998\" data-end=\"2245\">\n<li data-start=\"1998\" data-end=\"2074\">\n<p data-start=\"2000\" data-end=\"2074\"><strong data-start=\"2000\" data-end=\"2040\">Formation en ligne (visioconf\u00e9rence)<\/strong> ou <strong data-start=\"2044\" data-end=\"2071\">dans votre organisation<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2075\" data-end=\"2148\">\n<p data-start=\"2077\" data-end=\"2148\">2 jours interactifs avec votre \u00e9quipe avec mises en situations.<\/p>\n<\/li>\n<li data-start=\"2149\" data-end=\"2205\">\n<p data-start=\"2151\" data-end=\"2205\">Attestation officielle de 10 <strong data-start=\"2177\" data-end=\"2202\">heures de formation<\/strong>. UFC<\/p>\n<\/li>\n<li data-start=\"2206\" data-end=\"2245\">\n<p data-start=\"2208\" data-end=\"2245\"><strong data-start=\"2208\" data-end=\"2242\">Investissement\u00a0 d\u00e9terminer<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2247\" data-end=\"2474\">\u2705 Reconnu par <strong data-start=\"2261\" data-end=\"2292\">Emploi Qu\u00e9bec depuis 30 ans<\/strong>.<br data-start=\"2293\" data-end=\"2296\" \/>\u2705 Accr\u00e9dit\u00e9 par la majorit\u00e9 des <strong data-start=\"2328\" data-end=\"2353\">Ordres professionnels<\/strong> pour UFC.<br data-start=\"2363\" data-end=\"2366\" \/>\u2705 PowerPoint de qualit\u00e9 professionnelle inclus.<br data-start=\"2413\" data-end=\"2416\" \/>\u2705 Paiements accept\u00e9s : Visa, MasterCard, Amex, Discover.<\/p>\n<hr data-start=\"2476\" data-end=\"2479\" \/>\n<h2 data-start=\"2481\" data-end=\"2534\">\ud83c\udf0d Pourquoi choisir La Grande \u00c9cole des Affaires ?<\/h2>\n<p data-start=\"2535\" data-end=\"2731\">Depuis plus de 32 ans, nous accompagnons des organisations comme <strong data-start=\"2600\" data-end=\"2710\">KCI M\u00e9dical, LKQ, Fuji M\u00e9dical Canada, Perco, Toyota, Lavalin, Pomerleau, Beauce Atlas,Belisle, Novago, Tetra Tech, Group Ocean, MRC Abitibi Ouest, Comp\u00e9tence Immo, Canard Illimit\u00e9<\/strong>, et bien d\u2019autres.<\/p>\n<p data-start=\"2733\" data-end=\"2952\">Nous savons que les entreprises perdent en moyenne <strong data-start=\"2784\" data-end=\"2823\">15 % de leur client\u00e8le chaque ann\u00e9e<\/strong> \u00e0 cause de relations mal entretenues.<br data-start=\"2861\" data-end=\"2864\" \/>\u27a1\ufe0f Avec les bons outils, vous transformerez chaque interaction en opportunit\u00e9 durable.<\/p>\n<hr data-start=\"2954\" data-end=\"2957\" \/>\n<p data-start=\"2959\" data-end=\"3079\">\ud83d\udce9 <strong data-start=\"2962\" data-end=\"2980\">Contactez-nous<\/strong> : <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"2983\" data-end=\"3016\">info@lagrandeecoledesaffaires.com<\/a><br data-start=\"3016\" data-end=\"3019\" \/>\ud83c\udf10 <strong data-start=\"3022\" data-end=\"3046\">Inscription en ligne<\/strong> : lagrandeecoledesaffaires.com<\/p>\n<p data-start=\"3081\" data-end=\"3257\"><strong data-start=\"3081\" data-end=\"3156\">Apprenez en quelques heures ce que la vie enseigne en plusieurs ann\u00e9es.<\/strong><br data-start=\"3156\" data-end=\"3159\" \/>Parce qu\u2019aujourd\u2019hui, plus que jamais\u2026<br data-start=\"3197\" data-end=\"3200\" \/>\ud83d\udc49 <strong data-start=\"3203\" data-end=\"3257\">le courage de vendre, c\u2019est le courage de d\u00e9cider.<\/strong><\/p>\n<hr data-start=\"3259\" data-end=\"3262\" \/>\n<p data-start=\"3264\" data-end=\"3461\" data-is-last-node=\"\" data-is-only-node=\"\">Veux-tu que je pr\u00e9pare aussi une <strong data-start=\"3297\" data-end=\"3334\">version plus courte et percutante<\/strong>, style <strong data-start=\"3342\" data-end=\"3375\">fiche LinkedIn promotionnelle<\/strong>, pour attirer rapidement l\u2019attention et donner envie de cliquer pour en savoir plus ?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex min-h-[46px] justify-start\">AUTRES FORMATIONS DISPONIBLES:<\/div>\n<ul>\n<li>N\u00e9gociation strat\u00e9gique<\/li>\n<li>Gestion en silo \u00e0 gestion collaborative (cassation de silos)<\/li>\n<li>Gestion du changement<\/li>\n<li>Ma\u00eetrise du silence<\/li>\n<li>Gestion du temps, stress &amp; priorit\u00e9<\/li>\n<li>Courage manag\u00e9rial<\/li>\n<li>Adjointe administration &amp; direction<\/li>\n<\/ul>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2259 aligncenter\" src=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2018\/05\/Ouvert-changement.jpg\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" srcset=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2018\/05\/Ouvert-changement.jpg 960w, https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2018\/05\/Ouvert-changement-300x169.jpg 300w, https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2018\/05\/Ouvert-changement-768x432.jpg 768w, https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2018\/05\/Ouvert-changement-600x338.jpg 600w\" alt=\"\" width=\"583\" height=\"328\" \/><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1221 alignleft\" src=\"https:\/\/lagrandeecoledesaffaires.com\/wp-content\/uploads\/2017\/01\/logo-emploiqc.png\" alt=\"\" width=\"169\" height=\"79\" \/><\/strong><\/p>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<header><\/header>\n<p>ww.lagrandeecoledesaffaires.com<\/p>\n<p>www.aidenegociation.com<\/p>\n<p>info@lagrandeecoledesaffaires.com<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SUBTILIT\u00c9S DE LA VENTE\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \ud83c\udf1f SUBTILIT\u00c9S DE LA VENTE Ce n\u2019est pas le vendeur qui vend\u2026 c\u2019est le client qui ach\u00e8te. Aujourd\u2019hui, le vendeur n\u2019est plus seulement un repr\u00e9sentant. Il est ing\u00e9nieur, gestionnaire, comptable, courtier, g\u00e9rant de projet (n\u00e9gocier les extras),&hellip;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":9483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-6163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infolettre","category-non-classe"],"_links":{"self":[{"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/posts\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":13,"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/posts\/6163\/revisions"}],"predecessor-version":[{"id":9794,"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/posts\/6163\/revisions\/9794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/media\/9483"}],"wp:attachment":[{"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/categories?post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lagrandeecoledesaffaires.com\/index.php\/wp-json\/wp\/v2\/tags?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}